Convenience store chain 7-Eleven Inc. is once again rolling out its 7-Election presidential coffee cup poll.
7-Eleven coffee drinkers voice their pick for U.S. president in the informal poll by simply pouring their coffee into a red cup if they intend on voting for Republican presidential nominee Sen. John McCain, R-Ariz., or into a blue cup for Democratic nominee Sen. Barack Obama, D-Ill.
The stores’ polls open Wednesday and run through Nov. 4. Undecided voters can simply choose an unmarked 7-Eleven cup for their morning Joe. 7-Eleven stores also are offering bipartisan red, white and blue Big Gulp cups for consumers.
Dallas-based 7-Eleven has conducted the unofficial poll twice before. Nothing surprises the company more than the unofficial poll’s election accuracy.
“While we don’t bill this as a statistically valid study by any means, it does reach Americans in their hometowns, on their way to work, after school or just going about their everyday lives,” said 7-Eleven President and CEO Joe DePinto. “7-Election provides an interesting daily snapshot of the election.”
In 2000, 51.2 percent of 7-Eleven voters chose George W. Bush, compared to 48.9 percent who chose Al Gore. In the actual election, 47.9 percent of U.S. voters chose Bush, compared to 48.4 percent who chose Gore.
In 2004, 51 percent of 7-Eleven voters selected Bush and 49 percent selected John Kerry. In the actual election, 50.7 percent of U.S. voters chose Bush, compared to 48.3 percent who chose Kerry.
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